In:Nuevos Enfoques Lingüísticos y Traductológicos del Discurso Turístico
Editado por Manuela Álvarez Jurado y Gisella Policastro Ponce
[IVITRA Research in Linguistics and Literature 44] 2025
► pp. 15–21
Emotion as tourist appeal
A contrastive English-Spanish analysis of slow tourism and adventure tourism discourse from an emotional perspective
Published online: 3 March 2025
https://doi.org/10.1075/ivitra.44.02her
https://doi.org/10.1075/ivitra.44.02her
Abstract
The practice of alternative tourism is on the rise globally. Among the forms of tourism included under this term, adventure
tourism and slow tourism are particularly noteworthy. Both forms of tourism have a strong connection to evoking emotions. This study has
analyzed the emotional tone in adventure tourism and slow tourism discourse by analyzing the valence and arousal of the most
representative terms using corpus linguistics techniques. A contrastive analysis of texts in English and Spanish was conducted to provide
insights for translators working with tourism texts. The results of this study show that English texts tend to move further away from
neutral emotions, which could have implications for the choice of terms when translating tourism texts in the English-Spanish language
combination.
Keywords: adventure tourism, corpus linguistics, emotion, English, slow tourism, Spanish, tourism discourse, translation
Article outline
- 1.Introduction
- 2.Slow tourism and adventure tourism
- 3.Emotion in language
- 4.Research methods
- 4.1Corpus compilation
- 4.2Data analysis
- 5.Results and discussion
- 6.Conclusions
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