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Introduction published In: Formality and Informality in Online Performances
Edited by Sofia Rüdiger and Susanne Mühleisen
[Internet Pragmatics 5:1] 2022
► pp. 1–11

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Introduction

Formality and informality in online performances

 | University of Bayreuth
 | University of Bayreuth


This article is available free of charge.

Published online: 2 February 2022
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https://doi.org/10.1075/ip.00078.rud
Abstract
This editorial introduction establishes the theoretical basis for the special issue Formality and Informality in Online Performances with a focus on (in)formality, Goffman, Erving. 1959. The Presentation of Self in Everyday Life. New York: Anchor Books, Doubleday.Google Scholar logo with link to Google Scholar notion of front– and backstage and the internet as a stage, as well as the performance of self. Further attention is given to notions of self-branding, micro-celebrity, and self-disclosure. Explicit discussion of the linguistic construction of formality and informality in performative online settings has been rare and the articles in this issue aim at investigating the complex interplay between context, (in)formality, and performance on different digital platforms (ranging from rather traditional web forums to YouTube, Reddit, Instagram, and WeChat Moments). The contributions thus shed light on some of the intricate performative processes which are at the heart of online communication and offer manifold perspectives on (in)formality online.
Article outline
  • 1.Introduction
  • 2.Formality and informality
  • 3.The internet as society’s newest stage
    • 3.1Front– and backstage
    • 3.2Performance of self and performance online
  • 4.Overview of the special issue
  • Acknowledgements
  • Notes
  • References
References (30)
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