Iconicity in Brand Names

Piller, Ingrid

doi:10.1075/ill.1.24pil

In:Form Miming Meaning
Edited by Max Nänny and Olga Fischer
[Iconicity in Language and Literature 1] 1999
► pp. 325–344

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Iconicity in Brand Names

Ingrid Piller

Published online: 15 March 1999

https://doi.org/10.1075/ill.1.24pil

Cited by (11)

Cited by 11 other publications

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Obiorah, Kenneth & Banwo Adetoro

2025. THE SOCIOLINGUISTICS OF BUSINESS NAMES IN LAGOS, NIGERIA. Armenian Folia Anglistika 21:1(31) ► pp. 75 ff.

Yusra, Kamaludin, Yuni Budi Lestari & Yulia Juwaeriah

2023. Commodification of English and English-like structures in shop names in Lombok Island, Indonesia. Multilingua 42:2 ► pp. 215 ff.

Bergien, Angelika

2021. Multicultural Aspects of Names and Naming Reflected in German Brands. In Names and Naming, ► pp. 345 ff.

Danilović Jeremić, Jelena & Jelena Josijević

2018. To blend so as to brand: a study of trademarks and brand names. Lexis :14

Pelclová, Jana

2018. Iconicity in independent noun phrases in print advertising. In Persuasion in Public Discourse [Discourse Approaches to Politics, Society and Culture, 79], ► pp. 281 ff.

Przymus, Steve Daniel & Alan Thomas Kohler

2018. SIGNS: Uncovering the mechanisms by which messages in the linguistic landscape influence language/race ideologies and educational opportunities. Linguistics and Education 44 ► pp. 58 ff.

Shibata, Ayako

2017. The role of iconicity in package design. In Dimensions of Iconicity [Iconicity in Language and Literature, 15], ► pp. 229 ff.

Shibata, Ayako

2020. Iconicity in branding. In Operationalizing Iconicity [Iconicity in Language and Literature, 17], ► pp. 245 ff.

Mompeán-Guillamón, Pilar

2015. Sound Symbolism and Pronunciation Teaching: a Preliminary Study. In Investigating English Pronunciation, ► pp. 243 ff.

Hornikx, Jos, Frank van Meurs & Marianne Starren

2007. An Empirical Study of Readers' Associations with Multilingual Advertising: The Case of French, German and Spanish in Dutch Advertising. Journal of Multilingual and Multicultural Development 28:3 ► pp. 204 ff.

Mack, Oliver

2003. Allgemeines Netzwerkmodell. In Konfiguration und Koordination von Unternehmungsnetzwerken, ► pp. 123 ff.

This list is based on CrossRef data as of 12 december 2025. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.