Article published In: Naming and Labelling Contexts of Cultural Importance in Africa
Edited by Nico Nassenstein, Sambulo Ndlovu and Svenja Völkel
[International Journal of Language and Culture 10:2] 2023
► pp. 269–287
Mobile philosophies
A case of inscriptions on public transport vehicles (kombis) used as entrepreneurial names in Harare, Zimbabwe
Published online: 3 May 2024
https://doi.org/10.1075/ijolc.00055.cha
https://doi.org/10.1075/ijolc.00055.cha
Abstract
Naming is a common practice in all societies. In each society, naming practices follow patterns that are generally
predictable within their respective and identifiable feature categories.Names come from different sources and are inspired by the
lived experiences of their bestowers. Whilst some names have clear and easily traceable meanings owing to their semantically
transparent morphology or syntax, other meanings are only accessible when one gleans through the histories behind the names. Such
histories come from the name givers’ epistemological systems. Thus, besides being forms of identity, different categories of names
perform different functions. This paper is an analysis of inscriptions written on public transport vehicles, commonly known as
kombis. We argue that these inscriptions are names. Hence, the article interrogates the functions of these
names and tries to unearth the philosophies contained therein. The inscriptions were gathered from kombis plying
their routes on the streets of Harare, Zimbabwe’s capital city. Data relating to the origins of these names and their semantic,
cultural, and social significance was collected from kombi owners and crews.
Keywords: kombi, inscription, operational name, Harare, mobile philosophy
Article outline
- 1.Introduction
- 2.Linguistic anthropology
- 3.Data: Operational names and the kombi subculture
- 3.1Boasts
- 3.2Names that index the identity of the vehicle owner and/or driver
- 3.3Names derived from sports teams and personalities
- 3.4Christian names
- 3.5Sermonic and thanksgiving names
- 3.6Names and popular trends in society
- 4.Conclusion
- Note
References
References (39)
Aguirre, A. J. 1990. Social
communication and self-identification: Participatory behaviour on the freeway. Journal of
Popular Culture 241. 91–101.
Agyekum, A. 2006. The
sociolinguistics of Akan personal names. Nordic Journal of African
Names 15(2): 206–235.
Anderson, B. 1983. Imagined
communities: Reflections on the origin and spread of
nationalism. London: Verso.
Barrett, J. 2003. Organising
in the informal economy: A case study of the minibus taxi industry in South
Africa. Geneva: ILO.
Bloch, L.-R. 2000. Mobile
discourse: Political bumper stickers as a communication event in Israel. Journal of
Communication 50 (2). 48–76.
Case, C. E. 1992. Bumper
stickers and car signs ideology and identity. Journal of Popular
Culture 26 (3). 179–190.
Chiluwa, I. 2008. Religious
vehicle stickers in Nigeria: A discourse of identity, faith and social Vision. Discourse and
Communication 2 (4). 371–387.
Chitando, E. 2021. “Jojina,”
“Marujata” and “Chihera”: Celebrating women’s agency in the debate on roora in Shona
culture. In L. Togarasei & E. Chitando (eds.), Lobola
(roora) in contemporary Southern Africa: Implications for gender
equality, 147–163. Cham: Palgrave Macmillan.
Chitando, E., S. Chirongoma & M. Nyakudya (eds.). 2023. Chihera
in Zimbabwe: A radical African feminist
principle. Cham: Palgrave Macmillan.
Darwish, I. & R. Al Rousan. 2019. Words
on wheels: Investigating car inscriptions in Jordan. Journal of Education and Social
Research 9 (4). 128–137.
Enersby, J. W. & M. J. Towle. 1996. Tailgate
partisanship: Political and social expression through bumper stickers. The Social Science
Journal 33 (3). 307–319.
El-Nashar, M. & H. Nayef. 2016. Discourse
on the go: Thematic analysis of vehicle graffiti on the roads of Egypt. Advances in Language
and Literary
Studies 7 (5). 227–239.
Faniran, O. A., R. O. Ikotun & A. Oloyede. 2019. The
utilitarian functions and the nature of vehicle inscriptions and stickers in southwestern
Nigeria. Journal of Language and
Literature 19 (2). 108–125.
Gunda, M. R. 2018. At
the crossroads: A call to Christians to act in faith for an alternative
Zimbabwe. Bamberg: University of Bamberg Press.
Guseh, J. S. 2008. Slogans and mottos on commercial vehicles: A reflection of Liberian philosophy and culture. Journal of
African Cultural
Studies 20 (2). 159–171.
Hafez, O. 2020. Moving
discourse: Egyptian bumper stickers as a communicative event. International Journal of
Linguistics, Literature and Translation
(IJLLT) 3 (9). 26–40.
Kasanga, L. A. 2014. The
linguistic landscape: Mobile signs, code choice, symbolic meaning and territoriality in the discourse of
protest. International Journal of the Sociology of
Language 2301. 19–44.
Lawuyi, O. B. 1988. The
world of the Yoruba taxi driver: An interpretive approach to vehicle slogans. Africa: Journal
of the International African
Institute 58 (1). 1–13.
Mamvura, Z. & P. Mashiri. 2009. Fishers
of men: Persuasive strategies in urban commuter omnibus discourse in
Harare. Zambezia 36 (i/ii). 114–130.
Mapira, I. 2018. Why
the transport system needs to go for plastic/mobile
money. 9 January. [URL] (accessed 14/01/2021).
Mbiriyamveka, J. 2014. Killer T slams factionalism … ‘isu hatiite zvemagroups’. The
Herald, 1 December. [URL] (accessed 14/01/2021).
Moriarty, M. 2014. Languages
in motion: Multilingualism and mobility in the linguistic landscape. International Journal of
Bilingualism 18 (5). 457–463.
Mujinga, M. 2020. Religio-political
convergence: A Mugabe-istic tactic to secularise ecclesiastical authority in
Zimbabwe. In E. Chitando (ed.), Politics
and religion: The deification of Robert G.
Mugabe, 49–62. London & New York: Routledge.
Ndoro, S. R. 2015. Zimbabwe
is not a ‘Christian Nation’. The Sunday
Mail, 11 January. [URL] (accessed 14/01/2021).
Ntuli, D. B. 1999. Bus
naming as a communication strategy – A Swaziland experience. In R. Finlayson (ed.), African
mosaic: Festschrift for J. A.
Louw, 311–328. Pretoria: University of South Africa Press.
Nwagbara, A. 2008. Travelling
thoughts, trailing texts: Vehicle writing as discourse. In M. M. Bagwasi, M. M. Alimi & P. J. Ebewo (eds.), English
language and literature: Cross cultural
currents, 85–97. Cambridge: Cambridge Scholars Publishing.
Oganda, H. O. & H. Mogambi. 2015. The
language of graffiti on public transport vehicles in Kenya: Issues and
perspectives. International Journal of Education and
Research 3 (6). 47–56.
Saidi, U. 2013. ‘One
$ saved my life’: A case of kombi text inscriptions on Zimbabwean roads. Humanities and Social
Sciences
Letters 1 (1). 5–14.
Salamon, H. 2001. Political bumper stickers in contemporary Israel: Folklore as an emotional battleground. Journal of
American
Folklore 114 (453). 277–308.
Sebba, M. 2010. Discourses
in transit. In A. Jaworski & C. Thurlow (eds.), Semiotic
landscapes: Language, image, space, 59–76. London & New York: Continuum.
Smith, H. 1988. Badges,
buttons, t-shirts and bumperstickers: The semiotics of some recursive systems. Journal of
Popular
Culture 21 (4). 141–148.
Taluah, A. R. & A. Musah. 2015. Moving
poetics: A linguistic analysis of inscriptions on vehicles. The Dawn
Journal 4 (2). 1126–1139.
Van der Geest, S. 2009. “Anyway!”.
Lorry inscriptions in Ghana. In J.-B. Gewald, S. Luning & K. van Walraven (eds.), The
speed of change: Motor vehicles and people in Africa,
1890–2000, 253–293. Leiden & Boston: Brill.
Wa Mungai, M. 2003. Identity
politics in Nairobi Matatu folklore. PhD dissertation, The Hebrew University of Jerusalem.
Cited by (2)
Cited by two other publications
Mensah, Eyo & Kevin Egbo
This list is based on CrossRef data as of 12 december 2025. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.
