Levels of implicitness in magazine advertisements: An experimental study into the relationship between complexity and appreciation in magazine advertisements

van Mulken, Margot; Enschot, Renske van; Hoeken, Hans

doi:10.1075/idjdd.13.2.09mul

Article published In: Information Design Journal
Vol. 13:2 (2005) ► pp.155–164

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Levels of implicitness in magazine advertisements

An experimental study into the relationship between complexity and appreciation in magazine advertisements

Margot van Mulken

Renske van Enschot

Hans Hoeken

Published online: 4 July 2005

https://doi.org/10.1075/idjdd.13.2.09mul

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Cited by 20 other publications

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