Applying psychology to text design: A personal view

Hartley, James

doi:10.1075/idjdd.12.2.01har

Article published In: Information Design Journal
Vol. 12:2 (2004) ► pp.91–102

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Applying psychology to text design

A personal view

James Hartley

Published online: 19 November 2004

https://doi.org/10.1075/idjdd.12.2.01har

In this paper I discuss the nature of psychology and the roles and skills that applied psychologists can bring to the area of text design. These skills, of course, need to be blended with those of the other members of the design team to produce effective text.

Keywords: readability, human factors, change-agents, experts, evaluation

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