Instructing through pictures

For the past few years, PIACT has been helping to develop culturally appropriate print materials to explain correct contraceptive use to illiterate and semiliterate audiences in eight Asian and Latin American countries. Our experience has shown that this understanding is most effectively and economically acquired through the use of the print medium in conjunction with personalized instruction in individual or small group settings. PIACT has developed its own methodology for the production of non-verbal instructional print materials. This methodology is based on working with, and learning from, the target audience at each stage of the materials' design and development process.