Article published In: Information Design Journal
Vol. 22:3 (2016) ► pp.249–265
Improving information design practice
A closer look at conceptual design methods
Published online: 19 January 2017
https://doi.org/10.1075/idj.22.3.06pon
https://doi.org/10.1075/idj.22.3.06pon
As novel tools and techniques for visualizing information grow popular, many information design solutions are increasingly demonstrating high technical and visual sophistication, but often at the expense of thoughtful, effective communication. This recurring phenomenon highlights an overemphasis on the production of design outputs and failure to understand the initial problem, content, and audience early in a project. We assert that ineffective information design results primarily from a lack of rigor in the conceptual stage of the design process, when critical decisions determine the end result. We propose 23 methods information designers may adopt to reinforce their conceptual design activities.
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Cited by (4)
Cited by four other publications
Moys, Jeanne-Louise
2024. Review of Pontis & Babwahsingh (2023): Information Design Unbound: Key Concepts and Skills for Making Sense in a Changing World. Information Design Journal 29:1 ► pp. 84 ff.
Xu, Jun, Zaleha Abdullah & Norazrena Abu Samah
Pontis, Sheila
2021. Understanding the impact of supporting conceptual information design. Information Design Journal 26:1 ► pp. 33 ff.
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