Article published In: Information Design Journal
Vol. 26:2 (2021) ► pp.105–123
Perceptions about the design of informational materials used in the fight against COVID-19 in Portugal and Brazil
Published online: 13 September 2021
https://doi.org/10.1075/idj.20027.mon
https://doi.org/10.1075/idj.20027.mon
Abstract
This study aimed to assess perceptions on the graphical informational materials designed to help in the fight
against COVID-19 in Portugal and Brazil. We assessed the perceptions using an online survey incorporating the AttrakDiff2TM
questionnaire. The results show that the perception of risk with relation to the COVID-19 pandemic is high among the respondents,
and that they believe that they will have mild symptoms if infected by the virus. The results also show that the materials
available in these countries were poorly designed and not effective in promoting adequate behaviour change. These findings can
contribute to future design projects whose aim is to design risk communication materials to inform and guide people facing health
crisis situations.
Article outline
- 1.Introduction
- 2.Information design and its role during the pandemic
- 2.1From data to wisdom to DIKW
- 2.2Information design in emergency situations
- 3.Risk perception facing the pandemic
- 4.Cross-cultural survey: Portugal and Brazil
- 4.1Stimuli
- 4.2Procedure
- 4.3Participants
- 4.4Questionnaire
- 5.Results and discussion
- 5.1Emotional state
- 5.2Risk perception
- 5.3Search for information
- 5.4Demographic differences
- 5.5Familiarity with the informative materials
- 6.Conclusions
- Acknowledgements
References
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