2. The influence of scientese on ad credibility and ad liking: a cross-cultural investigation of ads for beauty products

van Mulken, Margot; Hornikx, Jos

doi:10.1075/idj.19.2.02mul

Article published In: Information Design Journal
Vol. 19:2 (2011) ► pp.92–102

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2. The influence of scientese on ad credibility and ad liking: a cross-cultural investigation of ads for beauty products

Margot van Mulken

Jos Hornikx

Published online: 1 March 2012

https://doi.org/10.1075/idj.19.2.02mul

Cited by (3)

Cited by three other publications

Langedijk, Rosalyn M. & Kerstin Fischer

2025. Appeals to Expertise Make Robots Persuasive in Human-Robot Healthcare Interaction. In Manipulation, Influence and Deception, ► pp. 277 ff.

ÇAM, Mehmet Safa

2021. Hooking Consumers with Stories: Sequential Mediation Analyses On Ad Credibility and Purchase Intentions. Erciyes İletişim Dergisi 8:1 ► pp. 1 ff.

[no author supplied]

2025. Persuasion and Algorithms. In Manipulation, Influence and Deception, ► pp. 221 ff.

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