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Review published In: Traffic & Transport: Part I
[Information Design Journal 17:2] 2009
► pp. 159–160

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Book review

Leonard Verhoef. Why designers can't understand their users: Developing a systematic approach using cognitive psychology.

Reviewed by

Peter Simlinger

Published online: 17 November 2009

https://doi.org/10.1075/idj.17.2.15sim