Information for conscious choice

Information can fulfill a new and essential purpose in our culture – serve as guidelines for making conscious choices (choices that are made with awareness of their consequences). In the article it is specified in what way the information for conscious choice can be created and what characteristics it needs to have. A model of the relationship between information and economic and political power called power structure is given and based on it the power-related obstacles to conscious choice are explained. It is shown that conscious choice may lead our preferences in a completely new direction. The so-called called two-step marketing strategy is introduced by which the information for conscious choice can be put into practice. It is argued that conscious or informed choice may create revitalizing impulses in both economy and culture.