Article published In: Theme: Pictograms
[Information Design Journal 10:2] 2001
► pp. 154–168
An exploratory study of reading procedural pictorial sequences
Published online: 17 January 2003
https://doi.org/10.1075/idj.10.2.13spi
https://doi.org/10.1075/idj.10.2.13spi
This paper presents the results of an exploratory study into the influence of picture content and verbal language reading directions on reading procedural pictorial sequences. A sequence of four pictures representing the procedure hrow away after use as tested in four graphic configurations (one-line horizontal, one-line vertical, two-line horizontal and rhomboid), which were designed to be read in specific directions. The same configurations were also presented with the pictures removed to explore the effect of content on reading sequences. The results confirmed that verbal language reading directions are generally used to follow pictorial sequences. However, when the graphic configurations used to represent sequences are unfamiliar and the starting point of the sequence is not clear in the configuration, pictorial content influences the reading direction.
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