In:Multilingualism at Work: From policies to practices in public, medical and business settings
Edited by Bernd Meyer and Birgit Apfelbaum
[Hamburg Studies on Multilingualism 9] 2010
► pp. 253–272
Multilingual business writing
The case of crisis communication
Published online: 14 July 2010
https://doi.org/10.1075/hsm.9.14buh
https://doi.org/10.1075/hsm.9.14buh
In case of a crisis companies are recommended to follow a one-voice-policy in the communication with their stakeholders. The following chapter investigates how the one-voice-policy is performed in multilingual business writing. In doing so it will be shown which linguistic means are sensitive for translating the original in the target language and how they may violate the principle of one-voice-policy.
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