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In:Handbook of Pragmatics: Manual
Edited by Jef Verschueren and Jan-Ola Östman
[Handbook of Pragmatics M2] 2022
► pp. 1255–1263

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Social semiotics

Published online: 3 October 2022
DOI logo with link
https://doi.org/10.1075/hop.m2.soc5
Article outline
  • 1.Introduction
  • 2.Historical overview
  • 3.Connections with other approaches
  • 4.Key concepts
    • 4.1Sign
    • 4.2Semiotic resource
    • 4.3Mode
    • 4.4Material, social and cultural affordance
    • 4.5Multimodal orchestration
  • 5.Analytical focus
    • 5.1Meaning makers and modes
    • 5.2Chains of semiosis
    • 5.3Inter-semiotic relations and multimodal orchestration
  • 6.Fields of application
  • References
References (15)
References
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Cited by (3)

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Lobin, Antje
2025. A multimodal view on Made in France – the indication of origin in French food advertising. Multimodal Communication DOI logo
Jose, Panchami, Sugra Chunawala & Deepa Chari
2024. Artistic mutilation of genitalia: an interpretive analysis of representations of genitalia in Indian school science textbooks. Gender and Education 36:7 ► pp. 780 ff. DOI logo
Uwen, God'sgift Ogban
2023. Every corona is not a virus. The European Journal of Humour Research 11:1 ► pp. 117 ff. DOI logo

This list is based on CrossRef data as of 11 december 2025. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.

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