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In:How Metaphors Guide, Teach and Popularize Science
Edited by Anke Beger and Thomas H. Smith
[Figurative Thought and Language 6] 2020
► pp. 113–139

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Chapter 4
Metaphor and the popularization of contested technologies

 | Humboldt University of Berlin
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Published online: 22 April 2020
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https://doi.org/10.1075/ftl.6.04wul
Abstract
This contribution analyzes metaphors in expert bioscientific texts on reproductive technologies from cloning to pre-implantation genetic diagnosis in German print media during the time when, according to some German journalists, restrictive attitudes seemed ripe for change. The study uses systematic metaphor analysis to investigate the functional content of metaphors for those producing a text. It shows how conventional metaphors contribute to the popularization of science, as they bring new reproductive technologies into the realm of our everyday experience. For scientists, this work shows the fine line between explanatory use of metaphors and distortions which can harm the reputation of science. It may foster a nonscientist’s ability to interpret metaphors in the production of hope in the promise of new technologies.
Article outline
  • 1.Introduction
    • Background to the exemplary study
    • Theoretical background
    • Purpose of the study
  • 2.Methods
  • 3.Results: Metaphors on the threshold to a new era
    • 3.1Conventional metaphors in reproductive genetics in popular media
    • 3.2From dangerous random procreation without technology to new reprogenetic technology use
    • 3.3A firm grasp on the future: Reproductive technology means to manage nature
    • 3.4Discussion: The journey in history of science and technology
  • Notes
  • Literature corpus of the analysis of metaphors
  • Appendix
References (81)
Literature corpus of the analysis of metaphors
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