Part I.Figurativeness in text and discourse

Interacting with wine: Turning a private experience into a public one through metaphor and genre10

Rosario Caballero

An integrated approach to investigate the sociocognitive dimension of metaphor in use24

Solange C. Vereza

The representation of refuge and migration through metaphors in the online newspaper The New York Times37

Luciane Corrêa Ferreira

Catarina Valle e Flister

Cassio Morosini

The match that transcends tennis in the media coverage
that transcends language53

Olga Blanco-Carrión

The word of the Cavaliere, the Cavaliere of words: Notes on analysing the political language of Silvio Berlusconi65

Gaspare Trapani

How the use of frames and figurative language hampers understanding of science by lay people in IPCC’s 5th Assessment Report77

Pierre Lejeune

Part II.Figurativeness in multimodal discourse

“Back to the Future”: Narrating Cristiano Ronaldo’s comeback to Manchester United: a multimodal approach96

Maria Clotilde Almeida

Experience and film metaphor: A case study109

Eduardo Urios-Aparisi

Metaphorical representations of distance and proximity in Portuguese presidential political communication126

Rui Geirinhas

Trompe l’oeil: The ultimate illusion of the image in advertising141

Eduardo Cintra Torres

Multimodal representations in Banksy’s graffiti171

Rita de Cássia Bastos Arantes

Afterword

The Rhetorical Mind: Final considerations185

Maria Clotilde Almeida

Author index

Subject index

Metaphor index