In:Multimodal Metaphor and Metonymy in Advertising
Paula Pérez-Sobrino
[Figurative Thought and Language 2] 2017
► pp. 231–232
Index
Published online: 7 December 2017
https://doi.org/10.1075/ftl.2.index
https://doi.org/10.1075/ftl.2.index
A
- Advertising 1–4, 8–13, 15, 17–18, 21–23, 26, 31–32, 50–53, 74–75, 81–84, 93, 97–117, 120–155, 167–171, 191–194
- Annotation scheme 86–90, 180–181
C
- Cognitive operation 9, 35, 38, 43, 55–56
- Conceptual blending theory
39–48
- Conceptual integration 43–44
- Multiple space-structuring model 39, 48, 51
- Optimality principles 44–47
- Context
49–50, 53, 73, 80, 80, 82, 87–88, 122
- Contextual metaphor176
- Creativity 1–2, 39, 95, 170, 211
- Cross-domain mapping
7, 37, 41–43, 47–48, 53, 118
- Domain 7, 9
- Source domain 7, 47–49, 51–52, 58, 62, 64–67, 87–89, 123–124, 162–167, 169, 205
- Target domain 7, 47–51, 62–63, 65–66, 70, 87–89, 124–125, 162–167, 169–170, 205
E
- Equipollence hypothesis 9–10, 78–81
F
- Figurative complexity 3, 10, 70, 175, 177–179, 183–189, 194–195, 203 ; See also patterns of interaction
- Figurative continuum 56, 67–71, 74, 155–156, 203–204, 207
- Forceville 8–9, 18–19, 24, 31, 37–38, 49, 78, 86–87, 95, 121–122, 124, 175–176
G
- Gibbs 7, 10, 28, 30, 35, 37–38, 40, 46–49, 55–56, 68–69, 71, 77, 121, 179
H
- Hyperbole 30, 34–36, 111–113
I
- Identification 2, 14–15, 27, 53, 85–92, 165, 170
- Inter-rater reliability 91–92, 94
- Invariance principle 47, 51–53
L
- Lakoff 3–4, 7–8, 14, 19, 29, 36–37, 47–49, 51, 64, 121, 140
M
- Metaphor
1–4, 7–15, 17–19, 23, 27, 29–31, 34–39, 43, 46–58, 62, 64–75, 77–82, 85–95, 97, 102, 111, 113, 118–122, 124–127, 129–130, 138–152, 155–158, 160–162, 165–168, 170–173, 175–177, 179–180, 184–188, 193–194, 196–211
- Conceptual metaphor theory 7–8, 17–19, 30, 36, 38, 48–49, 77–79
- Donor metaphor 140–141, 145, 147, 150–152, 202
- Metaphor scenario 122, 124, 200
- Metaphoric amalgam 64–66, 72–73, 90, 140–152, 202–203, 204
- Metaphoric chain 66–67, 72–73, 90, 152–155, 202, 204
- Metaphtonymy 62–64, 72–75, 90, 125–139, 159–161, 166–168, 172, 201, 204, 208
- Receptor metaphor 141–142, 147, 149–152, 202
- Metonymy
1–3, 7–15, 27, 35–36, 38–39, 45–46, 48, 50, 53–59, 61–64, 67–72, 74–75, 78–82, 85, 88–98, 100, 102, 105, 107–111, 113, 115, 117–120, 125, 127, 136, 140, 150, 152, 154–158, 160–162, 165–168, 170–173, 175–177, 179–180, 184–185, 187–188, 190, 194–195, 197–211
- Metonymic chain 60, 68, 72–74, 102–105, 109–110, 113, 144, 160–161, 166–167, 198–200, 204
- Metonymic expansion 60–64, 98, 108–110, 117, 125–127, 200
- Metonymic reduction 60–61, 64, 101–102, 104–105, 107, 127–129
- MIPVU 78, 80, 85–86, 88, 91
- Multimodality 2–4, 8–15, 17–20, 23–27, 45–56, 77–81, 155–167, 170–173, 197–207, 209–210
N
- NGO 84–85, 88–89, 159, 167–170, 172–173, 205
O
- Onomatopoeia 116–117, 192–193
P
- Paradox 113–115
- Patterns of interaction 12–13, 57–58, 67, 71–72, 90, 203 ; See also “Figurative Complexity”
- Physical goods 82–83, 85, 167–170
R
- Relevance Theory 28–39, 70
- Ruiz de Mendoza 37–38, 49–50, 55, 60, 62–67, 80, 111, 113, 118–119
S
- Services 82–85, 167–173
V
- Visual Social Semiotics 20–21, 25, 29, 55
