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In:Multimodal Metaphor and Metonymy in Advertising
Paula Pérez-Sobrino
[Figurative Thought and Language 2] 2017
► pp. 157–173

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Chapter 7
Figurative complexes in advertising (I)

A corpus-based account

Published online: 7 December 2017

https://doi.org/10.1075/ftl.2.c7

Article outline

7.1Introduction
7.2Figurative operations
7.3Choice of mode
7.4Product type
7.5Other interactions: Mode and marketing strategy
7.6Conclusions
Notes