In:Multimodal Metaphor and Metonymy in Advertising
Paula Pérez-Sobrino
[Figurative Thought and Language 2] 2017
► pp. 95–118
Chapter 5Metonymy and metonymic complexes
Published online: 7 December 2017
https://doi.org/10.1075/ftl.2.c5
https://doi.org/10.1075/ftl.2.c5
Article outline
- 5.1Introduction
- 5.2Multimodal metonymy and its complexes
- 5.2.1Multimodal metonymy
- 5.2.2Multimodal metonymic chain
- 5.2.3Multimodal (multiple-source)-in-target metonymy
- 5.2.4Multimodal (multiple-source)-in-target metonymic chain
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5.3Other operations in combination with multimodal metonymy
- 5.3.1Hyperbole
- 5.3.2Paradox
- 5.3.3Onomatopoeia
- 5.4Interim conclusions
Notes
