In:Multimodal Metaphor and Metonymy in Advertising
Paula Pérez-Sobrino
[Figurative Thought and Language 2] 2017
► pp. 55–75
Chapter 3An integrated approach to the study of multimodal metaphor and metonymy
Published online: 7 December 2017
https://doi.org/10.1075/ftl.2.c3
https://doi.org/10.1075/ftl.2.c3
Article outline
- 3.1Introduction
- 3.2Patterns of conceptual interaction
- 3.2.1(Multiple-source)-in-target metonymy
- 3.2.2Metonymic chains
- 3.2.3Metaphtonymy
- 3.2.4Metaphoric amalgams
- 3.2.5Metaphoric chains
- 3.3The figurative continuum
- 3.4Expanding the figurative continuum to multimodal settings: What needs to be done
Notes
