Cover not available

In:Multimodal Metaphor and Metonymy in Advertising
Paula Pérez-Sobrino
[Figurative Thought and Language 2] 2017
► pp. 17–54

Get fulltext from our e-platform

Download Book PDF

Chapter 2
Theoretical models to explore multimodal meaning

Published online: 7 December 2017

https://doi.org/10.1075/ftl.2.c2

Article outline

2.1Introduction
2.2The visual-semiotic model
2.3The relevance-theoretic model
2.4The multiple space-structuring model
2.5The multimodal approach to conceptual metaphor
Notes