In:Multimodal Metaphor and Metonymy in Advertising
Paula Pérez-Sobrino
[Figurative Thought and Language 2] 2017
► pp. 7–15
Chapter 1Scope of and need for this book
Published online: 7 December 2017
https://doi.org/10.1075/ftl.2.c1
https://doi.org/10.1075/ftl.2.c1
Article outline
- 1.1About this book
- 1.2Research questions and working hypotheses
- 1.3Originality and potential impact of this book
- 1.4Structure of the book
