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In:Figurativity and Human Ecology
Edited by Alexandra Bagasheva, Bozhil Hristov and Nelly Tincheva
[Figurative Thought and Language 17] 2022
► pp. 209–249

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Metonymy in multimodal discourse, or

How metonymies get piggybacked across modalities by other metonymies and metaphors

ORCiD logo with link | ELTEBudapest
ORCiD logo with link | University of Osijek
Published online: 10 November 2022
DOI logo with link
https://doi.org/10.1075/ftl.17.09brd
Abstract
One of the most intriguing open issues in metonymy research is the nature of metonymies that transcend or do not appear in spoken/written language. More specifically, we should clarify the issue of whether there exist genuine multimodal (or polysemiotic) metonymies, parallel to multimodal metaphors. Taking into consideration their essence and the way that metonymies are defined, it is clear that, strictly speaking there could be no multimodal metonymies of the simplest kind. However, multimodality is possible in the case of complex metonymies, and metonymies interacting with metaphors. The results of all these processes that unsurprisingly leave the impression of novelty and creativity are regularly put to very effective uses, even leading to hyperbolic and/or ironic effects.
Article outline
  • 1.Introduction
  • 2.Why there are, and can be, no multimodal metonymies as such
    • 2.1Taking a look at multimodal metaphors
    • 2.2Metonymy and multimodality
  • 3.On (almost) multimodal metonymies
  • 4.Multimodal metonymies as, properly speaking, metonymies in multimodal discourse
    • 4.1Damasteel knives, sharper than you think
    • 4.2Where old clothes feel young again
    • 4.3You can be a hero after your death
    • 4.4Apple and fruit juice have never been so close
    • 4.5Sawing logs and zzz
  • 5.Conclusions
  • Note
  • References
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