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Interview published In: Digital Translation
Vol. 13:1 (2026) ► pp.60–83

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Deliberate game-making choices, on-screen language, and translation

An interview with David Fernández Huerta of Ustwo Games

ORCiD logo with link | University of Lodz
ORCiD logo with link | University of Lodz


This article is available free of charge.

Published online: 13 October 2025
DOI logo with link
https://doi.org/10.1075/dt.25026.hej
Abstract
This article offers insights resulting from an interview with the Studio Art Director at Ustwo Games, David Fernández Huerta. We discuss artistic vision and graphic design considerations pertinent to diegetic writings in games as a case in point. In Cognitive Translation Studies, On-Screen Language is a multifaceted framework for the analysis of digital games and other audiovisual media that aspires to map the various functional, cognitive, and technical dimensions of visual-verbal coding of messages. It seeks to facilitate translation product and process research, and possibly feed into translatorial practice. Based on the conversation, the article proposes to unpack these notions through a perspective grounded in relevant literature, and so it becomes an example of collaboration between an Industry agent and representatives of Academia. The interview was semi-structured and is presented here in an abridged format, slightly edited for clarity and brevity.
Article outline
  • 1.Introduction
  • 2.The interview with David Fernández Huerta of Ustwo Games
  • 3.Closing remarks
  • Acknowledgements
  • Declaration of conflicting interest
  • References
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