In:Dialogicity in Written Specialised Genres
Edited by Luz Gil-Salom and Carmen Soler-Monreal
[Dialogue Studies 23] 2014
► pp. 189–208
Chapter 7. Interactions with readers through online specialised genres
specificity or adaptability?
Published online: 10 July 2014
https://doi.org/10.1075/ds.23.09yus
https://doi.org/10.1075/ds.23.09yus
Success in written academic communication depends on the presence of elements
related to author-reader interactions which supplement propositional
information in the text, help readers reach the intended interpretation and
shape the author’s identity. But is this claim equally valid for online genres?
This new environment demands an adaptation of the role of authors, texts, and
readers concerning (a) a re-structuring of texts to fit the margins of the screen;
(b) a new type of non-linear structure, with no specific reading sequence, which
often blurs authorial intention; (c) a new type of reader that does not read in
a linear way, but often engages in multi-tasking, is used to processing small
chunks of text and often browses without a predictable reading sequence; and
(d) a new context of text processing. This chapter addresses these qualities of
electronic genres and their implications. For that purpose, 4 different academic
texts will be analysed: (1) an academic printed journal uploaded online without
variations, Computers in Human Behavior; (2) an online journal, First Monday;
(3) several entries of a specialised native discourse on the Internet: Second Life
New World Notes; and (4) a popular native online discourse, the technology blog
by The Guardian.
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Cited by (4)
Cited by four other publications
López Ferrero, Carmen
Sancho Guinda, Carmen
2019. Chapter 14. Promoemotional science?. In Emotion in Discourse [Pragmatics & Beyond New Series, 302], ► pp. 357 ff.
Sancho Guinda, Carmen
2019. Networking engagement in professional practices. In Engagement in Professional Genres [Pragmatics & Beyond New Series, 301], ► pp. 1 ff.
This list is based on CrossRef data as of 8 december 2025. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.