Analyzing rhetorical devices in print advertisements

van Mulken, Margot

doi:10.1075/dd.4.2.02mul

Article published In: Document Design
Vol. 4:2 (2003) ► pp.114–128

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Analyzing rhetorical devices in print advertisements

Margot van Mulken

Published online: 8 July 2003

https://doi.org/10.1075/dd.4.2.02mul

Cited by (19)

Cited by 19 other publications

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Huhmann, Bruce A.

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Schilperoord, Joost

2018. Ways with pictures. In Visual Metaphor [Converging Evidence in Language and Communication Research, 18], ► pp. 11 ff.

van Weelden, Lisanne, Fons Maes & Joost Schilperoord

2018. How visual form affects metaphoric conceptualization. In Visual Metaphor [Converging Evidence in Language and Communication Research, 18], ► pp. 147 ff.

KATHPALIA, SUJATA S. & KENNETH KENG WEE ONG

2015. The use of code‐mixing in Indian billboard advertising. World Englishes 34:4 ► pp. 557 ff.

Wen, Suijun

2015. Review of Bateman (2014): Text and Image: A Critical Introduction to the Visual/Verbal Divide. Functions of Language 22:1 ► pp. 142 ff.

Bateman, John A.

2014. Multimodal coherence research and its applications. In The Pragmatics of Discourse Coherence [Pragmatics & Beyond New Series, 254], ► pp. 145 ff.

Kariithi, Nixon

2010. A critical discourse analysis of 2008 advertising campaigns against software piracy in South Africa. Communicatio 36:3 ► pp. 371 ff.

van Mulken, Margot, Rob le Pair & Charles Forceville

2010. The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countries. Journal of Pragmatics 42:12 ► pp. 3418 ff.

Schilperoord, Joost & Alfons Maes

2009. Chapter 10. Visual metaphoric conceptualization in editorial cartoons. In Multimodal Metaphor, ► pp. 213 ff.

Schilperoord, Joost, Alfons Maes & Heleen Ferdinandusse

2009. Perceptual and Conceptual Visual Rhetoric: The Case of Symmetric Object Alignment. Metaphor and Symbol 24:3 ► pp. 155 ff.

Mulken, Margot van & Lydia van Toorn

2008. Rhetorical figures in German and Dutch print advertisements. In Kooperation und Effizienz in der Unternehmenskommunikation, ► pp. 219 ff.

Olson, Lester C.

2007. Intellectual and Conceptual Resources for Visual Rhetoric: A Re-examination of Scholarship Since 1950. Review of Communication 7:1 ► pp. 1 ff.

Mulken, Margot & Lydia Toorn

2006. Rhetorical figures in German and Dutch print advertisements. In Kooperation und Effizienz in der Unternehmenskommunikation, ► pp. 219 ff.

Thelwall, Mike & Liz Price

2006. Language evolution and the spread of ideas on the Web: A procedure for identifying emergent hybrid word family members. Journal of the American Society for Information Science and Technology 57:10 ► pp. 1326 ff.

van Enschot, Renske, Hans Hoeken & Margot van Mulken

2006. Rhetoric in advertising: attitudes towards schemes and tropes in text and image. In International Advertising and Communication, ► pp. 141 ff.

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