In:Language Policy in Business: Discourse, ideology and practice
Elisabeth Barakos
[Discourse Approaches to Politics, Society and Culture 89] 2020
► pp. 117–140
Chapter 7Managers’ local promotion of bilingualism in business
Published online: 20 November 2020
https://doi.org/10.1075/dapsac.89.c7
https://doi.org/10.1075/dapsac.89.c7
Article outline
- 7.1A linguistic marketplace for Welsh
- 7.2Language choice and equivalence as ‘regulated’ freedoms
- 7.3 The (de)legitimacy of English
- 7.4 Language policy mechanisms as promotional and managerial tools
- 7.5Ideological divides over the Welsh Language Measure
- 7.6Conclusion: The market potential of bilingualism
