In:Language Policy in Business: Discourse, ideology and practice
Elisabeth Barakos
[Discourse Approaches to Politics, Society and Culture 89] 2020
► pp. 95–116
Chapter 6Language policy, ideology and practice in Welsh business
Stakeholder perspectives
Published online: 20 November 2020
https://doi.org/10.1075/dapsac.89.c6
https://doi.org/10.1075/dapsac.89.c6
Article outline
- 6.1Language choice and marketing bilingualism
- 6.2The perceived value of Welsh as an identity marker and asset
- S1: It is important to use Welsh in the workplace
- S3: The Welsh language is an asset to our business
- S9: Statutory enforcement of Welsh language use in the private sector is necessary
- S10: The Welsh language is part of national identity
- 6.3Corporate language policy as a tool of promotion and regulation
- Perceptions about legislative and political developments
- Perceptions about corporate language policy documents
- 6.4Explicit language policy mechanisms and bilingual language use
- 6.5Conclusion: From positive attitudes to tokenistic usage
Notes
