In:Language Policy in Business: Discourse, ideology and practice
Elisabeth Barakos
[Discourse Approaches to Politics, Society and Culture 89] 2020
► pp. 65–94
Chapter 5Political and corporate language policy discourse
Shifting discourses across contexts
Published online: 20 November 2020
https://doi.org/10.1075/dapsac.89.c5
https://doi.org/10.1075/dapsac.89.c5
Article outline
- 5.1Genres: What kind of language policy texts?
- 5.1.1National language policy
- 5.1.2Corporate language policy
- 5.2 Discourse topics: What do the language policy texts say?
- 5.3Discursive strategies and linguistic realisations
- 5.3.1Language equality and choice as ideological manifestations
- Equality
- Choice
- 5.3.2Welsh as a sociocultural resource
- 5.3.3Welsh as an economic resource
- 5.3.1Language equality and choice as ideological manifestations
- 5.4Conclusion: The politics of commodified bilingualism
