In:Language Policy in Business: Discourse, ideology and practice
Elisabeth Barakos
[Discourse Approaches to Politics, Society and Culture 89] 2020
► pp. 1–18
Chapter 1Introduction
Published online: 20 November 2020
https://doi.org/10.1075/dapsac.89.c1
https://doi.org/10.1075/dapsac.89.c1
Article outline
- 1.1 Researcher positionality
- 1.2Bilingualism in business: What and why now?
- 1.2.1Historical conditions and socio-economic transformations
- 1.2.2Research aims and questions
- 1.3 A discursive and critical-sociolinguistic approach
- 1.4 Language commodification: The ‘thinginess’ of language
- 1.5Structure of the book
