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In:Variation in Political Metaphor
Edited by Julien Perrez, Min Reuchamps and Paul H. Thibodeau
[Discourse Approaches to Politics, Society and Culture 85] 2019
► pp. 177–194

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Chapter 8
Variation in methods for studying political metaphor

Comparing experiments and discourse analysis

Published online: 6 August 2019
DOI logo with link
https://doi.org/10.1075/dapsac.85.08thi
Abstract
This chapter explores methodological variation in the study of political metaphor, focusing on a comparison of two approaches: the Critical Discourse Approach (CDA) and experiments (the Response Elicitation Approach; REA). What kinds of political metaphors have been investigated on the two approaches and what insights have these studies revealed? What are the strengths and limitations of each approach? As cognitive psychologists, we have more experience with experiments, and our discussion is grounded in an exposition of the logic and mechanics of experimental design. But we advocate for methodological pluralism because understanding political metaphor is a multifaceted, interdisciplinary endeavor. Some research questions are better addressed through discourse analysis; others are better addressed with experiments; scholars should use the method that is best suited to addressing their research question.
Article outline
  • 1.Introduction
  • 2.An empirical comparison of discourse-based and experimental approaches to studying political metaphor
  • 3.The logic and mechanics of an experiment
    • 3.1The components of an experiment
    • 3.2Experimental choices
    • 3.3Experimental obligations
    • 3.4Summary
  • 4.The logic and mechanics of discourse analysis
    • 4.1Similarities to experiments
    • 4.2Differences from experiments
    • 4.3Summary
  • 5.A return to empirical similarities and differences
  • 6.Limitations of experiments and discourse analysis: A crossroads, with avenues for future research
  • 7.Conclusion
  • Notes
  • References
References (26)
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