In:Persuasion in Public Discourse: Cognitive and functional perspectives
Edited by Jana Pelclová and Wei-lun Lu
[Discourse Approaches to Politics, Society and Culture 79] 2018
► pp. v–vi
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Available under the Creative Commons Attribution-NonCommercial-NoDerivatives (CC BY-NC-ND) 4.0 license.
For any use beyond this license, please contact the publisher at rights@benjamins.nl.
Published online: 8 August 2018
https://doi.org/10.1075/dapsac.79.toc
https://doi.org/10.1075/dapsac.79.toc
Table of contents
Persuasion across times, domains and modalities: Theoretical considerations and emerging themes
Jana Pelclová
Wei-lun Lu
Part IPersuasion from a historical perspective
Chapter 1.Patterns of persuasion in Hungarian medical discourse domain from the 16th and 17th centuries
Agnes Kuna
Chapter 2.Construction of the speaker’s persuasive image in public discourse: Classical rhetoric revisited
Janja Žmavc
Part IIPersuasion in political discourse
Chapter 3.Metaphor as a (de-)legitimizing strategy in leadership discourse: The language of crisis in Winston Churchill’s Cold War speeches
Jan Sebera
Wei-lun Lu
Chapter 4.Fictionalizing scenarios in political discourse: Catalan self-determination
Gonzalo Calle Rosingana
Chapter 5.“The end is near”: Negative attitude and fear in political discourse
Francisco O. D. Veloso
Dezheng Feng
Part IIIPersuasion in social context
Chapter 6.Reframing as a persuasive device in public speech: Beyond globalized biodiversity
Anna Franca Plastina
Chapter 7.Dissuasion by characterization: The “poisoning” of an heroic analogy in Russian public discourse
Ludmilla A’Beckett
Part IVPersuasion in marketing
Chapter 8.Saving face online: Institutional responses to negative customer reviews on TripAdvisor
Christopher Hopkinson
Chapter 9.Constructing the ideal organization: Metaphor in higher education brand communication
Carl Jon Way Ng
Part VPersuasion in academic discourse
Chapter 10.Persuasion in academic discourse: Cross-cultural variation in Anglophone and Czech academic book reviews
Olga Dontcheva-Navrátilová
Chapter 11.Promotional strategies in academic writing: Statements of contribution in Spanish and ELF research articles
Pilar Mur-Dueñas
Part VIPersuasion from multimodal perspectives
Chapter 12.Iconicity in independent noun phrases in print advertising: A multimodal perspective
Jana Pelclová
Chapter 13.Persuasion in musical multimedia: A conceptual blending theory approach
Mihailo Antović
Subject index
Name index
