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In:Persuasion in Public Discourse: Cognitive and functional perspectives
Edited by Jana Pelclová and Wei-lun Lu
[Discourse Approaches to Politics, Society and Culture 79] 2018
► pp. 329–332

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Available under the Creative Commons Attribution-NonCommercial-NoDerivatives (CC BY-NC-ND) 4.0 license.

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Published online: 8 August 2018
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https://doi.org/10.1075/dapsac.79.si

A

  • academic genre228, 272–273
  • academic writing 259–260, 273
  • advertising121, 281–291, 297
  • affect 117–120
  • alter-globalization activist128, 134
  • analogy 149–152; , 173–174; , 303, 306, 310, 312, 317, 320, 322, 325see also
  • anthropomorphization212, 215–217, 219–220
  • apology183, 191–193
  • appraisal system 117–118; , 150–151; see also
  • appraisal theorySee see appraisal system
  • appreciation114, 117–120
  • argumentation 43–47; , 232–233; see also
  • attention pattern 92–97
  • attitude 117–120, 150–151, 236
    • positive24, 26, 27, 28, 33, 34, 35, 39, 164
    • negative120, 162
  • attitudinal marker234, 244, 251
  • attitudinal meaning 117–120
  • authoritySee see preexisting authority
  • author-reference235, 242–246

B

  • blendSee see Conceptual Blending Theory
  • BNC 70–77
  • book reviews 227–253
  • brand communication 207–221
  • British National CorpusSee see BNC
  • BUILDING 78–81

C

  • Carmina Burana309
  • citation 235–236, 239–242
  • cognition68, 211
    • music304, 307
  • cognitive linguistics6, 67, 86, 197, 235–236
  • Cognitive Metaphor Theory 210–212; see also
  • cognitive processing of information127, 133
  • Cold War 65–66, 73–81
  • complaint 181–190, 193–195, 197–199, 201–203
    • response 181–183, 185–187, 195, 201
  • Conceptual Blending Theory67, 303–325
  • connotation73, 287, 292, 293, 298, 309, 310, 312, 321
  • connotative meaning 286–287, 298, 299
  • Contemporary Theory of Metaphor68, 70, 78see also
  • corporate branding 209–210, 219
  • Critical Metaphor Analysis66, 70see also
  • cross-cultural variation 233–237, 244, 246, 251–252
  • customer review 181–182, 185, 202

D

  • Deictic Space Theory 100–103
  • disanalogy307, 313, 314, 318, 323–324; , 325see also
  • discourse
    • academic 227–228, 239–240, 242–244, 246, 252–253, 259–260, 272
    • branding 212–213
    • community 228–230, 232–235, 239–240, 242, 244, 246–248, 251–252, 264
    • digital public111
    • political 9–10, 68, 78, 85, 109
    • process 154–155, 172
  • domain
    • source67, 70, 71, 211, 212, 213
    • target67, 211, 213
  • DSTSee see Deictic Space Theory

E

  • El Condor Pasa308, 319–324
  • English as a Lingua Franca 265–273
  • ELFSee see English as a Lingua Franca
  • engagement117, 150–151
  • ethos1, 5–6, 9, 24, 27, 43–56, 58–59, 110, 140, 152
    • collective52
    • constructed58
    • preexisting49, 52, 55, 58
    • rhetorical 45–58
  • ethotic
    • argument45, 48–49, 58
  • evaluation117, 119, 121, 123, 227–228; , 230–232; , 234, 236–237; , 239, 242, 244–253; , 261, 268see also
  • evaluative act 235–236, 247–251
    • negative229, 236, 247–248, 250
    • positive236, 247–248, 251

F

  • face 5–7, 183–184, 187–196, 229–230
    • compartmentalization 190–191, 194
    • competence191, 194–195, 199, 201–203, 229–231, 244, 246, 250, 252
    • institutional 183–184, 187, 190, 193
    • morality 191–193, 199, 202–203
    • quality11, 188–191, 195, 202
    • relational188, 189, 193, 202
    • solidarity229, 230, 232, 235, 245, 246, 248, 252
    • threatening act183, 190, 195, 197, 199, 200–201
  • facework11, 183–185; , 187–191; , 202–203; see also
  • fear 109–110, 120, 122–123, 141
  • focal adjustment86, 92–93, 97–98
  • frame 10–11, 68, 71–72, 89, 92, 127–141, 149–174, 320, 324
    • competition 130–133, 135–137
    • change 130–141
    • characterization130, 134, 135, 138, 140
    • deep 129–130
    • gain130, 134–138, 140
    • loss130, 132–136, 138, 140
    • process130, 132, 134, 135
    • quantity131, 132, 135–137, 140–141
    • strength 130–131, 132, 135–137, 141
    • substance130, 132, 133, 135, 137, 138, 140
    • surface 129–130
    • value130, 132, 134, 135, 138, 140
  • framing 6–7; , 68–69; , 129–133; , 137–138; , 141–142; , 151–152; see also
  • FTASee see face threatening act

G

  • gender prejudice 167–170
  • ground88, 93–95, 97, 100
    • area88, 93–95, 97

H

  • heads
    • of noun phrase283, 293–294, 296
  • heteroglossia150, 196
  • character presentation 45–46; , 48–50; see also

I

  • iconicity 281–299
    • diagrammatic 284–285, 289, 290, 293, 298
    • imagic284
    • typographic286, 287, 289
    • visual287, 289, 293, 298
  • image
    • persuasive 43–58
    • preexisting47, 49, 54, 55
    • trustworthy44, 45, 47, 49, 51, 52, 54
  • intercultural 259–262, 264, 266
  • interdiscursive hybridity267, 274
  • irony 162–163, 305, 313

J

  • JATSee see Yugoslav Airlines
  • JOURNEY 74–78, 80–81, 213–214
  • judgement150, 154, 162–170

L

  • logos1, 27, 45, 54, 58, 133, 140, 152see also

M

  • medical recipe22, 23, 25–28, 31, 39
  • mental space8, 86, 88–92, 102–104, 306–307, 319
  • modality 99–101, 103, 286
    • deontic86, 99, 100, 102, 104
    • epistemic 99–100, 197
  • modifier139, 141, 283, 287, 288, 289, 292, 293, 298
    • classifying289, 298
    • descriptive298
    • post292

N

  • noun phrase 281–299
    • independent 283–284, 287–289

P

  • pathos27, 44–45, 139, 141, 152
  • peitho46
  • PERSON66, 71–74, 80–81, 212–216
  • personification 71–74, 75, 80, 81, 137, 212, 215
  • perspectivization 35–36
  • politeness192, 229, 247, 248, 250
  • political
    • leader65, 68, 69
    • myth66, 68, 72, 81
    • propaganda109, 112, 121–122
  • praise-criticism pairs250, 252
  • preexisting authority49, 54, 56
  • prologue49, 51, 52, 54, 56, 58
  • promotional strategy 259–274
  • pronoun
    • deictic 97–98
    • personal229, 235, 236, 243, 245, 246
  • propaganda2, 110, 112, 121–122, 165, 313, 317, 318, 319, 325
  • prototype22, 26, 153, 161, 162, 163, 166–167, 172, 174

Q

  • quotative36, 197, 241

R

  • rapport management 187–188; , 188–189; , 193, 202see also
  • recursion325
  • referential center37
  • research article233, 243, 259–274
  • rhetoric1, 43–58, 110, 117, 152, 261–262, 273
    • agonistic 47–49, 56
    • classical 5–6, 43–46, 48–49, 287
    • consensual 48–49, 52
    • leadership69, 80–81
  • rhetorical move231, 237, 239, 242, 246, 248, 251, 252

S

  • scenario model27
  • script22, 25, 27
  • self-mention243, 270
  • self-promotion261, 263, 264, 272, 274
  • semiotic
    • mode112, 208, 211, 283
    • resource 109–111, 208, 211
  • Serbia311, 317–318, 322–323
  • space builder 89–92
  • speech act26, 27, 69, 183, 189, 193, 202, 231
  • stance5, 31, 117–119, 164, 170, 192, 202, 236, 248, 251, 292
  • Star Wars308, 314–315
  • statement of contribution 259–274
  • structure
    • personal235, 242–246
    • rhetorical 237–239, 252
  • subjectivization31, 35, 36

T

  • The Empire Strikes Back308, 315
  • third party28, 182, 184, 186, 189, 191, 196, 199–202, 203
  • topoi49, 54
  • TripAdvisor 181–182, 184, 196
  • typeface286, 289, 293, 294, 297, 298

V

  • viewpoint 6–8, 36, 88–90, 130, 132, 141, 151, 197–198, 234, 235–236, 241, 283, 289, 295
    • advertiser’s287, 292, 298–299
  • vital relation306, 310, 311, 313, 325
  • voice-over110, 112, 119

W

  • writer-reader interaction233, 235, 246

Y

  • Yugoslav Airlines 321–324

Z

  • zarzuela319
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