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In:Persuasion in Public Discourse: Cognitive and functional perspectives
Edited by Jana Pelclová and Wei-lun Lu
[Discourse Approaches to Politics, Society and Culture 79] 2018
► pp. 1–18

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Persuasion across times, domains and modalities

Theoretical considerations and emerging themes

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Available under the Creative Commons Attribution-NonCommercial-NoDerivatives (CC BY-NC-ND) 4.0 license.

For any use beyond this license, please contact the publisher at rights@benjamins.nl.

Published online: 8 August 2018
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https://doi.org/10.1075/dapsac.79.01pel
Article outline
  • 1.The nature of persuasion: Theoretical underpinnings
  • 2.Emerging themes in persuasion research
  • 3.The overall structure of the book and a synopsis of each section
    • 3.1Part I: Persuasion from a historical perspective
    • 3.2Part II: Persuasion in political discourse
    • 3.3Part III: Persuasion in social context
    • 3.4Part IV: Persuasion in marketing
    • 3.5Part V: Persuasion in academia
    • 3.6Part VI: Persuasion from multimodal perspectives
  • 4.Concluding remarks
  • Acknowledgements
  • References
References (50)
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