In:The Discursive Construction of Class and Lifestyle: Celebrity chef cookbooks in post-socialist Slovenia
Ana Tominc
[Discourse Approaches to Politics, Society and Culture 75] 2017
► pp. 51–69
Chapter 3The discursive construction of the Naked Chef brand in Jamie Oliver’s English and Slovene cookbooks
Published online: 7 December 2017
https://doi.org/10.1075/dapsac.75.c3
https://doi.org/10.1075/dapsac.75.c3
Article outline
- 3.1Jamie Oliver’s lifestyle brand in English: Who he is and what he represents
- 3.2
Constructing lifestyle via language style in Oliver’s the Naked Chef
- 3.2.1 Conversational style
- 3.2.2Foregrounding and figurative language
- 3.2.3Evaluative language
- 3.2.4Nostalgia
- 3.3Jamie Oliver’s shows and cookbooks in Slovenia
- 3.3.1The Naked Chef brand in Slovene
- 3.3.1.1
Standard Slovene with various stylistic elements
- a.German originating words
- b.Italian originating words
- c.Croatian/Serbian originating words
- 3.3.1.2Interdiscursivity, intertexuality and nostalgia
- 3.3.1.1
Standard Slovene with various stylistic elements
- 3.3.1The Naked Chef brand in Slovene
- 3.4Conclusion
Notes
