Chapter 2. Modern consumption, class and lifestyle in the time of global media

Get fulltext from our e-platform

Chapter 2
Modern consumption, class and lifestyle in the time of global media

Published online: 7 December 2017

Article outline

2.1Consumption, postmodernity and globalization
- 2.1.1Consumer culture and postmodernity
- 2.1.2Cultural globalization as homogenization and heterogenization
2.2Lifestyle
- 2.2.1Lifestyle as a postmodern identity project
- 2.2.2Lifestyle, class and distinction in Bourdieu’s social theory
  - 2.2.2.1A critique of Bourdieu’s theory
- 2.2.3The continuing relevance of class in lifestyle theory
2.3Lifestyle media and celebrity chefs as postmodern celebrities
- 2.3.1Chefs as celebrities: Authority and expertise in postmodernity
  - 2.3.1.1Contexualizing celebrity
  - 2.3.1.2Postmodern food expertise and chefs as celebrity experts
  - 2.3.1.3Chefs as global brands
- 2.3.2Global lifestyle media: Cooking shows as global genres
  - 2.3.2.1Cooking shows as global genres
2.4Cookbooks as lifestyle manuals
- 2.4.1Cookbooks and recipes as genres – a brief historical overview
  - 2.4.1.1Recipes
- 2.4.2Postmodern celebrity cookbooks and cookbooks as spin-offs
  - 2.4.2.1Cookbook imagery and food-porn
  - 2.4.2.2Multiplatforming
2.5Conclusion
Notes