In:Language, Communication and the Economy
Edited by Guido Erreygers and Geert Jacobs
[Discourse Approaches to Politics, Society and Culture 16] 2005
► pp. v–vi
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Published online: 24 November 2005
https://doi.org/10.1075/dapsac.16.toc
https://doi.org/10.1075/dapsac.16.toc
Table of contents
Prefacevii
Introduction
I. Critique
Communication and commodification: Global economic change in sociolinguistic perspective
For-profit discourse in the nonprofit and public sectors
Education, discourse and the market: On the merger of two schools of applied economics
II. Method
Headlines and cartoons in the economic press: Double grounding as a discourse supportive strategy
Blended conceptualisation in trade flow diagrams: Rise expression from cognitive highlighting to fictive motion, a French-Italian perspective
‘Models’: Normative or technical? Public discourse on companies
III. History
What goes up, must come down: Images and metaphors in early macroeconomic theory
Outline of a genealogy of the value of the entrepreneur
A.R. Orage and the reception of Douglas’s social credit theory
Name index
Subject index
