In:The Person in Politics: Pronouns and political personalization in U.S. presidential campaigns
Lilla Petronella Szabó
[Discourse Approaches to Politics, Society and Culture 107] 2025
► pp. 197–198
Index
Published online: 25 August 2025
https://doi.org/10.1075/dapsac.107.index
https://doi.org/10.1075/dapsac.107.index
A
- addressSee speech, political
- American Presidency Project (APP)99
- Americanization 14–15
- anaphora 59, 62
- ANESSee national election studies
- APPSee American Presidency Project
B
- banal nationalism103
- Blumler, Jay G. (with Dennis Kavanagh) 21–22
- brand, political51
C
- campaign, political 50–51
- cataphora59
- catch-all party172
- Clinton, Hillary 151–152
- CMTSee Conceptual Metaphor Theory
- cognitive verbs 140–141
- Conceptual Metaphor Theory (CMT)75
- context12
- country for people 109, 133, 141, 160
- conversationalization140
D
- deictic center 57, 86
- deictics55
- deixis
- attitudinal 59–60
- definition of 10–11
- experiential view of 78–83, 86
- gestural 56–57
- ICM of 64, 79
- person 58–59
- social 59–60
- spatial58
- symbolic 56–57
- time58
- Democratic National Convention (DNC)See National Convention
- DNCSee National Convention
- double bind150
- Dukakis, Michael 25, 55
E
- embodiment 10, 65
- exclusivity 100 ; See also we
- experiential realism63
F
- false intimacy 27–32
- fireside chats29
- frame108
G
- genre 169–170
- gestalt63
- Gore, Albert Arnold “Al”5
H
- Harris, Kamala 152–153
- Holtz-Bacha, Christina 4, 14–15, 40, 43–44
I
- ICMSee Idealized Cognitive Model
- idealized cognitive model (ICM) 63–64
- image schema
- center-periphery 11, 71–74
- definition of 10, 66–67
- image schema transformation
- following a trajectory71
- multiplex to mass 70–71
- path-focus to end-point-focus70
- superimposition71
- inclusivity 99–100 ; See also we
- individualization
3–4
- of society 22–23
- intimacy is closeness 77–78
- intimization27; See also privatization
J
- Johnson, Mark 65–74
K
- Kennedy, John F. 16, 25, 52
L
- Lakoff, George 63–73, 79–82
M
- Marmaridou, Sophia 60, 63–65, 78–80, 83
- mediatization 23–25
- media personalization
- controlled 36–37
- uncontrolled 36, 38–39
- mental space 82–83
- metaphor
- complex76
- conceptualSee Conceptual Metaphor Theory
- primary 76–77
- metonymy
- definition of107
- metonymic indeterminacy109
- modernizationSee Americanization
N
- National Convention 16–17
- national election studies47
- American National Election Studies (ANES) 51–52
- negative voting52
- Nixon, Richard 52, 120
O
- Obama, Barack 55–56, 82, 139–143
- over-inclusion 93–94
P
- parasocial relationship28
- personalism 6–7
- personal pronoun
- objective case 110–11
- subjective case 110–11
- personification6
- political personalization
- and democratic governance 7–8
- and political participation8
- definition of6
- (non-)governmental34
- popular vote138n92
- pragmatics10
- presidential system14
- primary elections34
- privatization 4–5
- professionalizationSee Americanization
- pronoun
- impersonal89
- possessive111
- reflexive111
- vague89
- proportional system14n
R
- reference
- anaphoric 62–63 ; See also anaphora
- deictic 62–63
- virtual 89–90
- remarksSee speech, political
- Republican National Convention (RNC)See National Convention
- rhetorical presidency 17–18
- RNCSee National Convention
- Romney, Mitt 150–151
- Roosevelt, Franklin Delano 98, 98n ; See also fireside chats
S
- salient property for category158
- self6
- self-personalization
24–25, 44–45
- emotional45
- private 45–46
- professional45
- social and emotional distance is spatial distance 77, 106–107, 129–130
- socio-cultural situatedness61
- SOTUSee State of the Union Address
- Spatialization of Form Hypothesis80
- speech, political
15–16
- presidential nomination acceptance 16–17
- State of the Union Address (SOTU) 17–18
T
- Tátrai, Szilárd 10–13, 59–61, 88–90
- Trump, Donald J. 58–59
- T-V distinction 60, 60n, 85
V
- vantage point12
W
- we
- author’s90
- exclusive 82–83, 88
- historical 102–103, 133
- inclusive 82–83, 88–93
- royal90
