In:The Person in Politics: Pronouns and political personalization in U.S. presidential campaigns
Lilla Petronella Szabó
[Discourse Approaches to Politics, Society and Culture 107] 2025
► pp. 20–53
Chapter 2Personalized politics
Causes and effects
Published online: 25 August 2025
https://doi.org/10.1075/dapsac.107.c2
https://doi.org/10.1075/dapsac.107.c2
Article outline
- 2.1The Ages of political communication
- 2.2What made politics personalized?
- 2.3Of the People, by the People, for the People — and closer to the People?
- 2.4Personalization in theory: Research on personalized politics
- 2.4.1Institutional personalization
- 2.4.2Media personalization
- 2.4.3Behavioral personalization
- 2.4.4Gendered personalization
- 2.5Personalization in practice: Effects on campaign communication
Notes
