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In:The Person in Politics: Pronouns and political personalization in U.S. presidential campaigns
Lilla Petronella Szabó
[Discourse Approaches to Politics, Society and Culture 107] 2025
► pp. 1–19

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Chapter 1
Introduction

Towards personalized political communications

Published online: 25 August 2025

https://doi.org/10.1075/dapsac.107.c1

Article outline

1.1Politics gone personal: Defining personalized politics
1.2Democracy in danger? The stakes of personalized politics
1.3What is this book about?
1.4Personalization in language: Communicative and linguistic framework
1.5Stars and stripes: Cultural and political context
1.6Talking for votes: The campaign address
1.7The structure of the book
Notes