In:Evaluative Discourse Metaphor in Online Communities
Mateusz-Milan Stanojević and Ljiljana Šarić
[Discourse Approaches to Politics, Society and Culture 106] 2025
► pp. 281–284
Index
Published online: 4 August 2025
https://doi.org/10.1075/dapsac.106.index
https://doi.org/10.1075/dapsac.106.index
A
- affective community 71–72, 235
- affiliation
72–73, 77, 96–97, 100
- ambient 70, 73, 77, 227–228, 238, 240
- political 109, 111, 126
- alignment
18, 100, 103–104, 122, 125, 133, 167, 195, 206
- and chaining 252–254
- and evaluative metaphors 102, 107–108, 231, 239
- and metaphor recontextualization233
- and metaphorical complexes 106, 248
- and metaphorical play 224, 231
- and positioning 4–6, 29, 73, 102, 107, 115, 135, 142, 154, 157, 183, 196, 219, 229, 231–232
- and stancetaking 6, 18, 21, 29, 100, 243
- changes/shifts in 105, 175, 241
- evaluation and positioning 4–5, 105–106, 108, 136, 165, 171, 175–176, 183, 195, 218, 224, 234, 237, 239, 241–243, 246
- in semi-public political discourse232
- instability in233
- intersubjective105
- metadiscursive196 ; see also disalignment; realignment of evaluative metaphor
- appropriation 40, 74–75, 133, 193, 219, 241
- axiological invariance principle49 ; see also invariance principle
- axiology 44, 47–50
B
- blended space 27, 124, 126, 200–201, 219 ; see also conceptual blend; conceptual blending; conceptual integration
- bonding
72, 78–79, 96–97, 198, 252, 255
- icon 73, 111
C
- chain of semantic shifts38
- cleavagesee under right-left cleavage in Croatian politics
- CMCsee under computer-mediated communication (CMC)
- community of practice69
- computer-mediated communication (CMC) 4, 7, 40, 60, 75, 197, 206, 231
- computer-mediated discourse 17, 61, 69
- conceptual blend 116, 122, 198, 200, 205, 222, 226
- conceptual blending 27, 121, 223, 225
- conceptual integration 27, 124
- conceptual mappingsee under mapping
- Conceptual Metaphor Theory
22–23
- extended233
- counterfactual (evaluative) scenario 121–123
- coupling73
- cross-domain mappingsee under mapping
D
- dehumanization (through metaphor) 50–51, 54
- delegitimization (through metaphor)54
- Deliberate Metaphor Theory 23–24
- dialogue 5, 21, 80
- disalignment
23, 73, 103, 110, 114–116, 123, 127, 130–131, 137, 166, 168–169, 172, 234, 244, 246
- and chained metaphors106
- and chaining253
- and evaluation100
- and evaluative metaphor231
- and metaphor reappropriation224
- and metaphor use 161, 218
- and recontextualization219
- and stancetaking 18, 21
- in chat threads130
- in Facebook comments125
- in forum threads 94, 130
- in metaphorical chains219
- in metaphorical complexes 142, 146, 153, 161–162, 165, 167, 170–171, 173, 175, 181–182, 192, 195, 207, 218
- in newspaper columns 115–116
- in political discourse114
- in threads with a specific topic 134–135
- in user comments121 ; see also alignment; realignment of evaluative metaphor
- discourse community 4, 6, 11, 17, 27–30, 32, 37, 52, 58, 79, 186, 224, 234, 238, 240–242
- discourse dynamics approach to metaphor 28, 33, 39, 78, 80, 233
- dyadic communication
7, 71, 255
- and dialogicity 73, 108
- and different discourse types 239–242
- and metaphorical chains237
- and metaphorical complexes 232, 237
- and metaphorical play 199–202, 228
- in forums129
- in user comments 146, 225
- dysphemism 111, 121, 201
E
- echoing 127, 237–238, 252
- emotional community 71–72
- entextualization 39, 74, 76
- evaluative community
4–6, 9, 125, 196
- belonging to the same 142, 157, 176, 181, 183, 224, 246
- formation of 82, 105–106, 108, 136, 139, 146, 171, 234, 237–239, 242
- evaluative metaphorical pivot 38, 108, 115–121, 123, 128, 137, 149, 176, 236
F
- field (in register studies) 32, 96
- Forum.hr
63–64, 66, 93–95, 97, 129, 146, 192–193
- and Reddit 93, 242, 250
- chat threads in 207, 221
G
- Grabar-Kitarović, Kolinda 74–75, 80, 111, 179
H
- HDZ (Croatian party) 84, 86, 101, 107, 109–112, 118, 173–174, 177, 181–182, 201
- highlighting (as an aspect of framing) 26, 29–30, 58
- hyperbole 31, 190, 248–249
I
- image schema
44, 52
- evaluative dimensions of 43, 47, 48–50
- psychological reality of48
- Imgur 225–229
- impoliteness 66, 166, 203, 249
- influential actor (in discourse) 137, 142, 157, 183, 196, 220 ; see also powerful actor (in discourse)
- inscribed appraisal 20, 53, 55–56 ; see also invoked appraisal
- invariance principle50 ; see also axiological invariance principle
- invoked appraisal 20, 53, 55–56, 123 ; see also inscribed appraisal
- irony
13–14, 31, 165, 170, 185, 237, 246
- as basis of a figurative complex 246–248
- as basis of chaining 248–249
J
- joke chaining 8, 38, 207, 237
L
- language play
5, 7, 60–61, 74–77, 80, 183
- and bonding 198, 206, 218–219
- and chaining 207, 217
- and interactivity200
- and metaphor 60, 76–77, 106, 132, 136, 148
- in forums 203, 205, 207
- in metaphorical complexes 161, 195–196, 201–202 ; see also metaphorical play
- legitimization 54, 65
- Linić, Slavko 113–114, 140–142, 150–151, 154–157, 182, 244–245
M
- mapping
- in conceptual integration27
- in metaphor 7, 22, 24, 44, 52, 76, 79, 104, 152, 162, 172–174, 180
- meme 91, 123–126, 128, 225–227, 232
- metadiscursive awareness 5–6, 39, 74, 76–77, 198
- metadiscursive practice 7, 9, 60–61, 255
- metadiscursiveness
- and evaluation 106, 146, 194–195, 205–206, 219, 224, 231, 233
- and metaphorical play 199, 224–225, 227–228
- in metaphorical complexes 139, 174
- metalinguistic reflection 75, 77, 79, 197, 206, 231
- metaphor
- conceptual 7, 22–23, 30, 45–46, 49, 239
- context-induced 40–41
- conventional 24, 30, 34, 49, 56–57, 102, 114, 116, 121, 140, 153, 182–183, 196
- creative 56–57, 79
- deliberate 24–26
- empty 6, 10, 76–77, 147, 185, 194–195, 199, 202, 206, 208, 223–225, 229, 231, 255
- entailment52
- extended 34, 36, 79, 116, 126, 206, 215
- framing effects of 23, 28–29, 236
- grammatical 45, 55
- niche 35, 37
- novel 24, 34, 36, 45, 105, 171
- playful use of 8, 38, 42, 76–77, 102, 106, 131, 133, 169–170, 184, 191, 193–196, 198–203, 206–208, 215–219, 222–229, 248–250, 253–255
- purposeful 25–26
- reuse 1–2, 4–6, 38–42, 76, 78–79, 103, 105–106, 139, 141–142, 145, 147–149, 151, 153–155, 157, 171, 176, 181–182, 185–186, 189, 194–196, 198–199, 203, 216–217, 219, 231–232, 234–235, 237–238, 241–243, 246
- scenario 28, 34, 36, 44, 52–53, 58, 103, 108, 121–123, 137, 140–142, 151–154, 156, 165, 174, 177–180, 184, 186, 189–193, 200–201, 234
- situationally-triggered 40–41
- systematic 7, 23, 28, 30, 79, 233
- topic-triggered40
- metaphor elaboration
34, 116, 132
- in metaphorical complexes 139, 152–154, 157, 161, 172, 175, 181, 191
- Metaphor Identification Procedure 21, 98 ; see also MIPVU
- Metaphor Identification through Vehicle Terms98 ; see also MIV
- metaphoreme 233, 236–237, 241
- metaphorical trigger
42, 102, 126, 157, 219, 232
- and evaluative metaphors41
- and metaphorical complexes 4–5, 105, 139, 142, 199, 247
- and play241
- and recontextualization149
- in chat threads192
- introduced by influential discourse participants 149, 150–151, 154
- reuse of 153, 216
- Milanović, Zoran 2, 91, 96, 112–114, 121–122, 126–128, 140–143, 145–146, 149–151, 154–175, 182, 198, 202, 244–245
- MIPVU 98–99 ; see also Metaphor Identification Procedure
- MIV 98–99, 236 ; see also Metaphor Identification through Vehicle Terms
- mode (in register studies) 32–33, 96
- morphological blend 73–75, 80, 111–113
N
- negativity bias 47, 54, 235
- non-figurative chaining 249, 254
- nonymous communication 66–67, 80, 95
O
- offline identity66
- online identity66
P
- persuasion through metaphor 30, 41, 57, 137
- persuasive function of metaphor 24, 41, 52, 57–58, 120, 137
- pivotsee under evaluative metaphorical pivot
- playful chaining 227, 229, 249–250, 253
- Plenković, Andrej 84, 86, 89–91, 111–114, 121–122, 126–127, 158–159, 161–167
- political elites 107, 109, 173
- polyadic communication
41, 231, 237
- and chaining 231, 248, 255
- and metaphorical play202
- in computer-mediated communication75
- in forums 94, 97, 129, 200, 221, 225, 228, 232
- in spoken exchanges38
- in user comments96
- polyadic texts 8, 38, 41–42, 59
- polylogue 80, 131, 205–206, 216
- positive evaluation
13, 55, 245
- in Facebook comments 124–125
- in metaphorical play 196, 229, 236
- in the forum 104, 131, 133, 224
- in user comments 164, 167, 170
- using metaphor 49, 239, 241
- power
- Foucauldian3
- political 91, 111, 114–115, 119–120, 150–151
- symbolic in discourse 40, 65, 74, 94, 96, 108, 115, 123, 137, 157, 176, 196
- powerful actor (in discourse) 2, 107, 129, 151, 157, 176, 196, 232, 241 ; see also influential actor (in discourse)
- pseudonymous communication 66–67, 80, 96, 146
- psycholinguistics 13, 23, 28, 44
- psychology
54, 61
- and linguistics236
- of emotions 12, 72, 234
- public sphere 64–65, 156
- purposeful metaphorsee under metaphor, purposeful
R
- rapport
- in computer-mediated communication 40, 194, 196, 202–203, 205, 228
- in conversation 38, 40
- realignment of evaluative metaphor 103–104, 193–195 ; see also alignment; disalignment
- reappropriation 9, 142, 176, 201, 207, 219, 223–224, 234, 242
- recontextualization
38–40, 42, 74, 238
- and language play 76–77
- in chaining248
- in thematic complexes246
- of evaluative metaphor 57, 105, 111, 133, 135, 141, 147, 149, 157, 171–172, 217, 219, 225, 232–233, 237
- Reddit
- and figurative complexes 246, 250
- and forums 1, 93, 240, 242
- chaining on 225–229, 253
- right-left cleavage in Croatian politics 102, 107, 109–111, 113, 116, 128–129, 137, 143, 146, 174, 181, 183, 195, 234, 243, 246
S
- Sanader, Ivo 91–92, 123–126, 128
- scenariosee under metaphor, scenario; counterfactual (evaluative) scenario
- SDP (Croatian party) 73, 107–112, 141, 149–151, 156–157, 244–246
- semi-public discourse 2–3, 8, 64–65, 83, 96, 107–108, 123, 137, 157, 232
- SFL 29–30, 34, 45, 58 ; see also systemic functional linguistics
- shared communicative repertoire 69, 112, 232
- simile 24, 46, 169, 190
- social sharing of emotions theory 234–236
- socio-technical mode67
- source domain
7, 30, 34–35, 41, 46, 50–51, 76, 103–104, 108, 131, 139, 145, 148, 151–153, 156, 158–159, 161–162, 164–169, 171–175, 178, 180, 188–189, 201, 229, 231, 237, 239, 247–248
- and entailments52
- and deliberate metaphors 24–25
- and extended metaphors36
- and image schemas 49–50
- and metaphor clusters34
- and resonance146
- and situational context41
- and triggering40
- coherence116
- evaluative potential of 43, 47–48
- expansion169
- negative53
- reuse242
- speech etiquette 74, 97
- stance triangle 4, 11, 20–21, 100, 105
- systemic functional linguistics 5, 11, 15–16, 18, 22, 29, 32, 44–46, 53, 55, 72 ; see also SFL
T
- target domain
11, 35–36, 40, 44, 76, 101, 104, 108, 116, 150, 153, 156, 162, 167–170, 172–174, 190, 195, 200, 229
- and evaluation 46–48, 50, 53
- and source-domain knowledge
52, 53
- extending173
- image-schematic properties of52
- knowledge about 35, 100
- target of evaluation 3, 18, 77, 106, 127, 172, 175, 234, 237, 241
- teasing 94, 130, 185, 191, 193, 216–217, 220–224
- tenor (in register studies) 32–33, 96
- text reflexivity39 ; see also metadiscursive awareness
- topic drift226
- topic shift 38, 207, 221
V
- valence
- emotional 12–13, 17, 72, 234
- metaphor 43–45, 47, 235
- vehicle (part of metaphor)
34, 40, 97–98, 233
- development242
- virtual community69
