Chapter 6. Metaphorical complexes and building resonances

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Chapter 6
Metaphorical complexes and building resonances

Published online: 4 August 2025

Article outline

6.1Introduction
6.2Metaphorical complexes: An example
6.3An overview of metaphorical complexes in the data
6.4Metaphorical complexes: Internal structure
6.5Metaphorical complexes in political user comments across platforms
- 6.5.1The obračun ‘clash’ complexes from 2014
  - 6.5.1.1MC1: OBRACUN and ComOBRACUN
  - 6.5.1.2MC2: RS1 and COMRS1
  - 6.5.1.3MC3: VL5
  - 6.5.1.4The obračun ‘clash’ complexes: Discussion
- 6.5.2Political disputes in 2021: Background and triggers
  - 6.5.2.1The orao ‘eagle’ complex in VL1
  - 6.5.2.2The orao ‘eagle’ complex in FaceMilanovic
  - 6.5.2.3The cirkus ‘circus’ complex in FaceMilanovic
- 6.5.3Longer complexes in political user comments across platforms: Conclusion
6.6Metaphorical complexes within platforms
- 6.6.1Longer complexes: Pucanje/upucati se u nogu ‘shooting/shoot in the foot’
- 6.6.2Shorter complexes
- 6.6.3Within-platform complexes: Conclusion
6.7Metaphorical complexes in forum discourse related to personal and interpersonal topics
- 6.7.1Potential bondicons: Nuklearna ljubav ‘nuclear love’ and gutanje govana ‘swallowing shit’
- 6.7.2Playful metaphorical evaluations
- 6.7.3Playful complexes
6.8Discussion: Metaphorical complexes in political and forum discourse dealing with personal and interpersonal topics
Notes