Chapter 5. Single evaluative meta­phors

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Chapter 5
Single evaluative metaphors

Published online: 4 August 2025

Article outline

5.1Introduction
5.2Evaluative metaphors in political discourse
- 5.2.1Shared knowledge in political discourse: Stereotyping “the other”
- 5.2.2Newspaper articles
- 5.2.3Newspaper columns
- 5.2.4User comments
- 5.2.5Facebook comments
- 5.2.6The influence of the initial text and public discourse on evaluative metaphors in comments
5.3Evaluative metaphors in forum discourse dealing with personal and interpersonal topics
- 5.3.1Chat threads
- 5.3.2Threads with a specific topic
- 5.3.3Recapitulation
5.4Discussion: Evaluative metaphors across discourse types
Notes