Section 1.Different politicians’ communicative strategies of presenting
their pandemic management

How Scandinavian political leaders appealed to cognitive or affective-based
trust during the Covid-19 pandemic20

Kristin Rygg

Political speeches as a tool of Covid19 crisis management? Discursive and linguistic localization of the crisis in Central Europe and Western Balkans44

Martina Berrocal

Aleksandra Salamurović

Linguistic strategies to present complexity in a time of crisis: How
European leaders discussed the Covid-19 pandemic75

Elena Callegari

The ‘Covid-19 presidential genre’: An exploration of off-the-cuff rhetoric
of fighting the pandemic102

Levis Mugumya

Section 2.Facing criticism and resistance, communicating failure,
and diverting one’s course

Covid-19 vaccination policies in an autocratic context: Belarus vs. Russia136

Daniel Weiss

Shambolic blunder: Boris Johnson’s communication of failure during
the Covid-19 pandemic169

Regina Holze

Top-down meets bottom-up: Governmental miscommunication through
the lens of quotations in above- and below-the-line Guardian online
comments on Covid-19196

Sonja Kleinke

Section 3.Exploiting the communicative management of the pandemic
for other purposes

The social media campaign for Russia’s Sputnik V vaccine: International persuasive communication at the intersection of public diplomacy,
strategic narratives and propaganda230

Nadine Thielemann

Trump’s framing of Covid-19 as a war and conspiracy theories256

Andreas Musolff

Exploiting the crisis: Populists, migration, minorities and Covid-19276

Ruth Breeze

Sarali Gintsburg

Index

Table of contents

Section 1.Different politicians’ communicative strategies of presenting their pandemic management

Section 2.Facing criticism and resistance, communicating failure, and diverting one’s course

Section 3.Exploiting the communicative management of the pandemic for other purposes

Section 1.Different politicians’ communicative strategies of presenting
their pandemic management

Section 2.Facing criticism and resistance, communicating failure,
and diverting one’s course

Section 3.Exploiting the communicative management of the pandemic
for other purposes