11. Constructing the (imagined) antagonist in advertising argumentation

Atkin, Albert; Richardson, John

doi:10.1075/cvs.2.14atk

In:Argumentation in Practice
Edited by Frans H. van Eemeren and Peter Houtlosser
[Controversies 2] 2005
► pp. 163–180

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11. Constructing the (imagined) antagonist in advertising argumentation

Albert Atkin

John Richardson

Published online: 22 September 2005

https://doi.org/10.1075/cvs.2.14atk

Cited by (1)

Cited by one other publication

Vogler, Tanja

2025. Queer –activism and intersectionality? A discourse analysis of queer –political subject formations in the problematization of ‘race’. Social Movement Studies 24:5 ► pp. 604 ff.

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