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Article published In: Cognitive Linguistic Studies
Vol. 6:2 (2019) ► pp.221–246

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Narrative metaphors in Polish perfumery discourse

 | Warsaw University
Published online: 4 February 2020
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https://doi.org/10.1075/cogls.00039.zaw
Abstract
The Polish perfumery discourse is permeated with various kinds of metaphors, starting with lexicalized metaphorical terms, e.g., nuta “note”, to creative, extended, and elaborated metaphors, e.g., Intensywnie doprawiony przedpokój prowadzi do cytrusowegosalonu, który jak dla mnie mógłby zajmować trochę mniej miejsca, bo najbardziej wartościowa jest kuchnia – serce domu! “Intensively flavored entrance hall leads to the citrus salon, which for me could be smaller because the most valuable is the kitchen – the heart of a home!” This paper concentrates on a specific type of verbal metaphor, used quite often in the Polish perfumery discourse, called narrative metaphor. Such narrative metaphors can encompass extensive fragments of a discourse or even a whole text. This study describes the triggers of narrative metaphors in perfumery discourse and emphasizes the importance of reference in such metaphor analysis.
Article outline
  • 1.Introduction
  • 2.Method
    • Composition of the corpus
    • Annotation procedure
    • Reference in the metaphor identification procedure
    • Narrative and metaphor
  • 3.Results
    • Types of narrative metaphors
    • Metaphorical triggers
      • Scents of perfumes
      • Lexicalized terms
      • Names of perfumes
  • 4.Discussion
    • Metaphor and context
    • Metaphor or allegory?
    • Functions of narrative metaphors in perfumery discourse
    • Reference in narrative metaphor
  • 5.Conclusion
  • Notes
  • References
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