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Article published In: Cognitive Linguistic Studies
Vol. 4:2 (2017) ► pp.194–215

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Leader metaphors in Ekegusii language

 | Kisii University (Kenya)
 | Southwest University (China)
Published online: 16 March 2018
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https://doi.org/10.1075/cogls.00002.onc
Abstract
This is a cognitive linguistic study of a cultural-specific metaphor of a leader in Ekegusii, an African Bantu language in Kenya. A descriptive research design was used whereby the natives were asked to identify and explain the Ekegusii leader metaphorical terms and phrases, describe the social cultural values and to account for the cognitive mapping processes involved. The data collected were analyzed using the Cognitive Metaphor Theory (CMT) of Lakoff, G., & Johnson, M. (1980). Metaphors we live by. Chicago: University of Chicago Press.Google Scholar logo with link to Google Scholar. The results show that a leader in Ekegusii is conceptualized as a plant, animal, object or the behavior the leader exhibits (also act as X domains). It was also found out that context, values, attitude of the speaker and cultural knowledge play a major role in interpreting and understanding Ekegusii leader metaphors. The study concludes by suggesting further research of metaphors in African and other languages to enable comparisons.
Article outline
  • 1.Introduction
  • 2.Theoretical foundations: Conceptual metaphor theory
  • 3.Methodology
  • 4.Results and discussion
  • 5.Values mapped
    • A.Size, strength and courage
    • B.Wisdom, foresight and vision
    • C.Fierceness
    • D.Cooperation and development consciousness
    • E.Immorality and selfishness
    • F.Age
  • 6.Conclusion
  • Notes
  • References
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