In:Representing Wine – Sensory Perceptions, Communication and Cultures
Rosario Caballero, Ernesto Suárez-Toste and Carita Paradis
[Converging Evidence in Language and Communication Research 21] 2019
► pp. 143–158
Chapter 8The market individuation of wine
Published online: 21 October 2019
https://doi.org/10.1075/celcr.21.c8
https://doi.org/10.1075/celcr.21.c8
Article outline
- 8.1The marketing of wine
- 8.2Choosing names for wines
- 8.2.1Literal naming strategies
- 8.2.2Metaphorical naming strategies
- 8.3Packaging wine
- 8.3.1Wine bottles
- 8.3.2Wine labels
- 8.4Summary
Notes
