Towards a More Systematic Approach to the Translation of Advertising Texts

Adab, Beverly

doi:10.1075/btl.32.26ada

In:Investigating Translation: Selected papers from the 4th International Congress on Translation, Barcelona, 1998
Edited by Allison Beeby, Doris Ensinger and Marisa Presas
[Benjamins Translation Library 32] 2000
► pp. 223–234

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Towards a More Systematic Approach to the Translation of Advertising Texts

Beverly Adab | Aston University, Birmingham

Published online: 8 December 2000

https://doi.org/10.1075/btl.32.26ada

Cited by (11)

Cited by 11 other publications

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Al-Tarawneh, Alalddin, Mohammed Al-Badawi, Wafa Abu Hatab & Al-Hareth Alhalalmeh

2024. Advertising Perspectives in the Context of Translation. In Frontiers of Human Centricity in the Artificial Intelligence-Driven Society 5.0 [Studies in Systems, Decision and Control, 226], ► pp. 1195 ff.

Fuentes-Luque, Adrián & Cristina Valdés

2020. Selling our souls for a laugh. In Humour Translation in the Age of Multimedia, ► pp. 76 ff.

Musacchio, Maria Teresa

2019. Quality in Translation through “Controlled” Writing, Editing, and/or Revising. In Translation and Localization, ► pp. 89 ff.

Fuentes-Luque, Adrián

2017. An approach to analysing the quality of menu translations in southern Spain restaurants. Journal of Multilingual and Multicultural Development 38:2 ► pp. 177 ff.

Evans, Lisa, Rachel Baskerville & Katariina Nara

2015. Colliding Worlds: Issues Relating to Language Translation in Accounting and Some Lessons from Other Disciplines. Abacus 51:1 ► pp. 1 ff.

Cruz García, Laura

2014. Copy Adaptation, or How to Translate a Source Product for a Target Market. Meta 58:2 ► pp. 347 ff.

Valdés, Cristina

2011. Advertising translation. In Handbook of Translation Studies [Handbook of Translation Studies, 2], ► pp. 1 ff.

Smith, Karen

2006. Rhetorical figures and the translation of advertising headlines. Language and Literature: International Journal of Stylistics 15:2 ► pp. 159 ff.

Ho, George

2004. Translating Advertisements across Heterogeneous Cultures. The Translator 10:2 ► pp. 221 ff.

Munday, Jeremy

2004. Advertising: Some Challenges to Translation Theory. The Translator 10:2 ► pp. 199 ff.

Sumberg, Carolyn

2004. Brand Leadership at Stake. The Translator 10:2 ► pp. 329 ff.

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